Frequently Asked Questions

Alunra is the UK’s ethical commerce platform where people, brands, and charities come together to turn everyday transactions into real-world impact.Everything on Alunra connects buying, selling, and giving in one place, making generosity part of how commerce works, not an afterthought.

No. Alunra is a purpose-driven marketplace.We’re a platform that helps charities receive funding through everyday commerce, while allowing individuals and businesses to sell, earn, and give at the same time.

You upload an item, set your price, and choose how much you’d like to donate.Once the item sells, the donation portion goes to charity and the rest is paid to you. You can track everything through your dashboard, including sales, donations, and impact over time.

Alunra offers different listing options depending on how you want to sell.These range from fixed-price listings to flexible or auction formats. Each tier clearly shows any minimum donation involved, so buyers and sellers know exactly how impact is created.

ALUNRA AI™ is Alunra’s internal impact modelling framework. It supports structured donation allocation, contribution tracking, and reporting across the platform.

ALUNRA AI™ helps ensure that charitable contributions are calculated accurately, recorded transparently, and reflected clearly within user dashboards. It enhances clarity and consistency without replacing human oversight.

Browse items, choose what you want, and check out as normal.At checkout, you’ll see how much of your purchase supports a charity. In some cases, you can even choose which charity receives the donation.

Items are listed directly by sellers, so quality varies by listing.We encourage clear descriptions and images, and we monitor activity to remove misleading or inappropriate listings. Business and platform-listed items may also go through additional checks.

All donations are processed through Enthuse, a trusted UK fundraising platform.This ensures funds are securely routed directly to the chosen charity, with full tracking and transparency for both charities and users.

If there’s an issue with a transaction, our support team is here to help.We’ll review the situation and work with the relevant parties to resolve it fairly.

Impact Campaigns are verified fundraising initiatives that allow charities, organisations, and community causes to raise support through marketplace activity on Alunra. Sellers and brands can choose to allocate part or all of the proceeds from their listings to a specific campaign, allowing buyers to support meaningful causes through everyday purchases. All campaigns are reviewed to help ensure transparency and responsible fund distribution.

Yes. Businesses can donate stock, list items for sale with a charitable contribution, or partner with Alunra through corporate giving programmes.

Alunra Coins are a reward system designed to encourage ongoing generosity.You can earn Coins by selling, donating, or engaging with the platform

Coins can be used across the platform for benefits such as discounts, rewards, or future features.They’re our way of recognising and rewarding positive impact.

You earn Alunra Coins by participating meaningfully on the platform. This may include selling items, donating a portion of proceeds, supporting charitable listings, or engaging with verified initiatives. Coins reflect positive contribution and platform activity.Rewards are structured to encourage consistency rather than volume alone.

Alunra Coins do not expire under normal account activity. However, inactive accounts over an extended period may be subject to review in line with our platform policies.Any changes to Coin validity will always be communicated clearly in advance.

Individuals, creators, businesses, and wholesalers can all list on Alunra.Each listing type has clear guidelines, so buyers and charities understand how value and impact are created.

Charities listed on Alunra are verified through Enthuse.This ensures they are legitimate, compliant, and able to receive funds securely and transparently.

Yes. Businesses can donate stock, list items for sale with a charitable contribution, or partner with Alunra through corporate giving programmes.

Yes. Business listings may have different minimum contribution structures depending on category and partnership level.

Alunra is creating a unique marketplace that blends resale, sustainability, and charitable giving. We’re building a model that doesn’t exist elsewhere in the UK — and early supporters have the opportunity to help shape a new category from the ground up.

Businesses can list products on Alunra by uploading item details, setting a price, and selecting the required charitable contribution level for their business tier.
Each listing clearly shows the donation amount before purchase.
Once a sale is completed, the charitable portion is routed securely to the selected charity and the remaining amount is processed to the business, minus any applicable platform fees. Businesses can track sales and contributions through their dashboard.

Charities listed on Alunra are verified through Enthuse.This ensures they are legitimate, compliant, and able to receive funds securely and transparently.

Donations are processed through Enthuse, a trusted UK fundraising platform. Funds are routed directly to the selected charity with clear allocation records.This structure ensures secure payment handling and transparent reporting for both users and charities.

Yes. Donation amounts are shown clearly at the point of listing and purchase. After a transaction is completed, contributions are recorded in your dashboard, where you can track cumulative impact over time.Transparency is built into every stage of the process.

Yes. Registered charities can explore partnership opportunities with Alunra. This may include being listed on the platform, participating in campaigns, or collaborating on structured giving initiatives.Charities interested in partnering can contact us directly for more information.

Yes. Businesses or organisations with larger volumes of items can contact us for structured listing support and contribution planning.

Yes. A small platform fee of 3–4% is added to the buyer at checkout when a transaction is completed.This fee supports the operation of the platform, including secure payment processing, donation routing, and impact tracking.
The exact amount is shown clearly before you confirm your purchase.

Yes. Alunra offers optional promotional features for sellers and businesses who want additional visibility for their listings.These may include promoted placements, featured listings, or campaign-based visibility tools.
All promotional options are clearly outlined before purchase and are entirely optional.

Alunra’s vision is to make giving a natural part of everyday buying and selling. We believe impact should be visible and built into the transaction itself, not treated as something separate.Our aim is to create a platform where individuals and businesses can participate in commerce while contributing to meaningful causes in a clear and transparent way.

Alunra uses a combination of platform monitoring, payment safeguards, identity verification checks, and user reporting tools to maintain a safe marketplace. Suspicious activity is reviewed, and accounts that violate platform standards may be restricted or removed.We prioritise transparency and act promptly where misuse is identified.

Buyers can review clear item descriptions, visible donation allocations, and seller profiles before purchasing. Payments are processed securely, and transactions are monitored for irregular activity.If an issue arises, our support team will review the situation and work with the relevant parties to resolve it fairly.

Sellers benefit from secure payment processing and structured transaction records. Platform monitoring helps reduce fraudulent purchasing behaviour, and disputes are handled through a structured review process.Clear communication and documented transaction history help protect both parties.

Alunra uses secure systems and encrypted payment processing to protect user information. Sensitive payment data is handled through trusted third-party providers, and access to personal information is restricted and monitored.We are committed to maintaining strong data protection standards in line with UK regulations.